EPK Benefits, one of Capital Benefit Services' brands, needed a logo for its new digital product, EPKonnect. EPKonnect is an online portal that unifies all the tools and services EPK Benefits provides for its customers. The name, just like the product, is all about unification and connections, bringing the words "EPK Benefits" and "connect" together to form "EPKonnect" and so my design emphasizes connections as well.

Because Capital Benefit Services is in the insurance industry it was important that the logo stay conservative while resisting the pitfalls of being generic and unconnected to the actual product. The logo mirrors the product's purpose and naming story by having the "K" acting as an arrow bringing together "EPK" and "connect", much like how the portal brings tools and services to its customers.

The typeface in the logo is the same as the EPK Benefits logo to connect the EPKonnect product and EPK Benefits brand. Since EPK Benefits did not have its own brand guidelines setup I used colors from Capital Benefit Services secondary palette to connect EPKonnect back to its parent brand.