Mission Cantina needed a sign for its storefront and a new logo to rebrand its restaurant.

The goal of the rebrand was to communicate Mission Cantina's focus on authentic Mexican food and extensive mezcal and tequila offerings. Through discussions with Mission Cantina we decided it was important to be literal and straightforward to drive the message so I used an agave plant for tequila and mezcal and a calavera (sugar skull) to convey Mexican culture. More subtly, I used green, white, and red, the colors of the Mexican flag, as Mission Cantina's core color palette. 

The sugar skull on the sign (see previous photos) is highly detailed and ideal for large formats. I created a simpler skull for smaller formats because shrinking the detail of that skull makes the lines appear to run together and causes the skull to look distorted.

The simpler skull appears full without looking muddled on merchandise, business cards, and other small formats.