Peel &  Press' old logo was beautiful and distinct, but some customers had trouble easily reading the pizza restaurant’s name. The goal was to redesign the logo that preserved the branding recognition, but allowed new customers to easily read the name. I shortened the letter heights and thickened the bars of the letters to make them quickly recognizable letterforms while maintaining the Italian Art Deco inspiration. I redid the scrolling to pull the new letters together in some places and loosen them in others to create a balanced layout. To smooth the overall look and feel of the logo I changed the arc radius of the top of the design.