Recruiting Point
Disciplines: Branding, Design, Art Direction
Creative Brief: Create a new brand identity for an established technology recruiting firm that says both modern and stable and speaks simultaneously to companies hiring Recruiting Point to find talent as well as technology professionals looking for placement.
The Recruiting Point views itself as a matchmaker, bringing companies and talent together. With that matchmaking in mind, the logo has two separated pieces that fit together, making the eye want to move the pieces together.
The text is set in Benton Sans, a typeface designed in 1995 based on a 1908 typeface. It is easy to read and has looked modern for over a century, perfectly contemporary and perfectly stable.
Two shades of blue are the primary Recruiting Point colors with a secondary orange for contrast.
This image shows two different ways to look at the shape that the Recruiting Point logo forms. Since Recruiting Point brings companies and technology workers together it must serve two different perspectives, the company, looking to fill a role, and the worker, looking for a job. The relationship is mutually beneficial, but each party does have different perspectives and needs, so the logo can be viewed from different perspectives as well. Neither is right or wrong, they are just different.
An explanation of how the logo evolved.