The calavera (sugar skull) was originally designed as part of Mission Cantina's logo and sign, but Mission Cantina was so pleased with the final design the sugar skull became the inspiration and basis for its secondary branding of merchandise, brunch, and happy hour. After doing extensive research into the tradition of sugar skulls to ensure all the elements were culturally appropriate and respectful, I incorporated the scroll work from other parts of the logo into the sugar skull. This provides the connective tissue to enable the illustrations to function as both standalone pieces and in conjunction with each other. 

For Mission Cantina's brunch program I designed a rooster that takes from Mexican folk art pottery using bright colors and a combination of traditional and newly created patterns. To connect with the other illustrations, the rooster incorporates the dahlia, agave, and spider web from the sugar skull and stitching from the lucha libre mask. The perspective of the three illustrations is a subtle differentiator with the sugar skull straight-on, the rooster in profile, and the lucha libre mask at 3/4.

Most lucha libre masks are fairly simple designs, but since Mission Cantina's happy hour lucha libre mask is part of a larger branding system, with the more complicated sugar skull and rooster, it needed to work in congress with those illustrations. Turning the dahlia (used in both the sugar skull and rooster) into a background pattern creates the complexity for the lucha libre mask to work in congruence with the other illustrations. The lucha libre mask also uses a cross between the eyes like the sugar skull and the scroll on the cheek is the same, though larger, as used in logo and sugar skull.